With the arrival of summer, interest in natural, radiant beauty grows. The high temperatures and sunny days invite you to enjoy the outdoors to the full, showing off bronzed skin, healthy hair and flawless looks.
On the BeauticianBia blog, dedicated to aesthetics and well-being, we present the main aesthetics trends for summer 2024, with a snapshot of innovative techniques, high-quality products and personalised results.
1. Natural Skin Highlights: Natural beauty is on the rise! In 2024, summer calls for tanned, moisturised and lush skin. Invest in products that protect against the sun’s rays, prevent premature ageing and provide an even, healthy tan. Natural bronzers and self-tanners are excellent options for those who want a golden hue without excessive sun exposure.
2. Deep Moisturising: Moisturising the skin is crucial in any season, but during the summer, when the skin tends to dry out and dehydrate more, care must be doubled. Use moisturising creams with a high concentration of nourishing active ingredients, such as hyaluronic acid, aloe vera and shea butter, to keep skin soft, velvety and with a radiant glow.
3. Illuminated face: An illuminated, luscious face is the essence of summer! Invest in face illuminators that highlight the high points of the face, such as cheekbones, the tip of the nose and the cupid’s bow. There are highlighters in different formats, such as powder, liquid and cream, so you can choose the one that best suits your skin type and preferences.
4. Healthy, well cared-for hair: During the summer, hair can be damaged by the effects of the sun, wind and sea water. To ensure the health and shine of your hair, it is essential to use products specific to your hair type, such as shampoos, conditioners, masks and leave-ins. In addition, the use of hair sunscreens is essential to avoid damage such as dryness and hair breakage.
5. Colourful and vibrant nails: The hottest season of the year is ideal for innovating with colour on your nails! Explore vibrant and cheerful nail polishes, such as shades of pink, orange, yellow, green and blue. Nail art is on the rise, offering a variety of creative and personalised designs to embellish and add style to your nails.
6. Efficient and gentle hair removal: Keeping your hair removal up to date is essential for feeling confident in summer. Various options are available, such as waxing, shaving, electric epilators and laser hair removal. Choose the method that best suits your needs and preferences, ensuring effective and gentle hair removal.
7. Massagens Relaxantes e Revigorantes: As massagens são excelentes para relaxar o corpo e a mente, especialmente nos dias quentes do verão. Experimente massagens com óleos essenciais refrescantes, como hortelã-pimenta e eucalipto, para aliviar o calor e a sensação de fadiga.
8. Conscious Artificial Tanning: To achieve an even tan quickly, artificial tanning may be an option to consider. However, it is crucial to choose a reliable establishment and use quality products to ensure a safe and healthy tan.
9. Special Foot Care: In summer, feet deserve special attention due to exposure to wearing sandals and flip-flops. Invest in moisturising foot creams, relaxing foot baths and pedicures to maintain the softness, health and beauty of your feet.
10. High self-confidence: The key to radiating beauty in summer is to have high self-confidence. Take the time to look after yourself, eat a healthy diet, keep up an exercise routine and wear clothes that emphasise your self-esteem. Remember: true beauty comes from the inside out, and when you feel good about yourself, it’s reflected in your appearance.
How We Can Help You Stand Out
- Radiant Skin: Perform a gentle body scrub before manicure and pedicure treatments to prepare the skin, amplifying the moisturisation of the creams and guaranteeing an even tan, if the client wishes.
- Deep Hydration: Treat yourself to massage combinations with intensive moisturising creams, and refreshing cucumber or aloe vera face masks for an extra relaxing touch.
- Vibrant Nails for Summer: Present a selection of “Summer Colours” nail polishes in vibrant shades. Emphasise nail health and minimalist, fun nail art options.
- Efficient and Comfortable Hair Removal: Invest in waxes formulated for tanned or sensitive skin, and add soothing post-epilation oils for a special experience.
- Special Summer Promotions: Develop special packages, such as the “Beach Day Combo” with exfoliation, moisturisation and pedicure, or the “Summer Massage” with citrus essential oils.
- Hidratação Profunda: Ofereça a si própria combinações de massagens com cremes hidratantes intensivos, e máscaras faciais refrescantes de pepino ou aloe vera para um toque relaxante adicional.
- Unhas Vibrantes para o Verão: Apresente uma seleção de esmaltes “Cores de Verão” com tons vibrantes em alta. Enfatize a saúde das unhas e opções de nail art minimalista e divertida.
- Depilação Eficiente e Confortável: Invista em ceras formuladas para peles bronzeadas ou sensíveis, e adicione óleos calmantes pós-depilação para uma experiência especial.
- Promoções Especiais de Verão: Desenvolva pacotes especiais, como o “Combo Dia de Praia” com esfoliação, hidratação e pedicure, ou a “Massagem de Verão” com óleos essenciais cítricos.
Summer 2024 Highlights
- Sun protection: According to a 2023 survey, 78 per cent of Portuguese women are more aware of sun protection than they were five years ago.
- Natural Tanning: The market for self-tanning products in Portugal has expanded by 12 per cent in the last year. This reflects the preference for safe methods to achieve a golden glow.
- Growing Interest: Online searches for the term “body aesthetics” increased significantly during the summer of 2023. This is a clear indication that customers are looking for treatments that are suitable for the season.
Strategies to Stand Out This Summer
By using social networks strategically, BeauticianBia will ensure your visibility and success. Include it in your promotion:
- Attractive images and videos: Present refreshing treatments, hand and foot care, and ‘before and after’ transformations (with clients’ consent).
- Useful tutorials: Create short videos showing self-care techniques ideal for the season, such as draining facial massage and revitalising home scrubs.
- Special offers: promote promotional packages in a visually appealing way, emphasising their benefits for the summer. BeauticianBia will shine with these strategies!
With these actions, BeauticianBia will not only be in line with the trends of 2024, but will also become an authority on personalised treatments to enhance natural beauty this season.
